Cargill Strategic Marketing & Pricing Manager in Bangalore, India
Strategic Marketing & Pricing Manager
Cargill provides food, agriculture, financial and industrial products and services to the world. Together with farmers, customers, governments and communities, we help people thrive by applying our insights and over 150 years of experience. We have 150,000 employees in 70 countries who are committed to feeding the world in a responsible way, reducing environmental impact and improving the communities where we live and work.
Bring new customer solutions and innovations to the india market in collaboration with global innovation teams, local sales and marketing teams . Drive revenue and margin optimization decisions using data analytics.
Collaborate with all stakeholders to bring customer innovations to the Indian market (new products, services and solutions)
Project manage development and commercialization of innovation projects
Cohesively work with sales leaders to develop and implement customer level plans
Responsible for improving the quality of the earnings by utilizing pricing concepts like Economic Value Added, Lifetime value of a customer & pocket margin.
Implement pricing analytics and tools to enable better pricing decisions
Market Analysis, Customer segmentation, Competitor benchmarking( 20%)
Continuously update the market models for Dairy and Poultry. Refine our understanding of market size estimates by product category, by customer segments, and by regions in India
Collaborate with commercial teams to create and then maintain a competitor database
Product portfolio benchmarking (benchmark once a year, can be performed in phases – species A in Q1, species B in Q2, generic premixes in Q3 etc)
Service and solutions portfolio benchmarking
Price benchmarking – for top 3 competitors in each product category
Customer Focus : Ensure that the business remains relevant and is perceived as better than the competition in target customer segments(30%)
Proactively update customer segmentation and customer unmet needs.
Identify gaps in our customer offerings, quantify opportunities and drive the innovation agenda.
Ensure robust management and execution of innovation projects, utilizing Cargill’s Customer Focused Development methodology.
Collaborate with commercial teams to develop customer segment level or individual customer level targeted marketing and sales plans.
Data Analytics to identify sales and gross margin growth opportunities(10%)
Identify opportunities for higher sales & margins
Product portfolio and pricing gaps: Based on customer needs, market trends, competitor offerings and our own strengths and capabilities
Customer wise opportunities/ gaps for key customer
Opportunities to improve sales effectiveness: Reach, education, trial, adoption, service
Provide guidance and be ready to get involved in implementing technological solutions for automating processes
Implement Strategic Pricing (40% )
Develop pricing models and pricing tools that consolidates all inputs (customer invoice price, moving average cost price, current market costs of ingredients and trends, sales volumes, inventory, competitor price benchmarks)
Perform price trend analysis, price sensitivity analysis and come up with price negotiation guidelines that aligned to category price strategy
Creatively identify and execute on margin improvement projects to improve profitability.
Recommend pricing moves and competitive responses
Evaluate win/loss data for early signs of a change in market behavior
Drive effective price communications
Based out of Bangalore, with frequent travel to customer locations across India
Education: MBA from tier 1 schools in India (ISB, IIM - A, B, C)
3-5 years’ experience in one or more of the following: Strategic Marketing, Pricing Analytics, Revenue management, Customer Planning
Management Consulting or FMCG Industry background will be an advantage (for e.g. Accenture, AT Kearney, HUL, ITC, P&G )
Skills (applied knowledge and technical skills directly related to this position)
Tier 1 MBA
3 -5 years profitability analysis and pricing economics experience
Great with numbers & high Analytical skills
Financial knowledge for P&L and margin/price decision making
Strong communication and influencing skills. Ability to present in front of business leadership.
Demonstrated initiative, curosity and potential to go beyond the described role as the team responsibilities evolve
Demonstrated ability to work effectively with all levels and functions of the organization
High Business and Comercial Acumen and demonstrated capability and track record
Hand-on mentality, analytical skills and business development / project management skills
Primary Location India-KA-Bangalore
Job Type Standard
Shift Day Job
Req ID: BAN02681