Cargill Marketing Communications Lead - Cargill Feed Nutrition in Mechelen, Belgium
Marketing Communications Lead - Cargill Feed Nutrition
Cargill provides food, agriculture, financial and industrial products and services to the world. Together with farmers, customers, governments and communities, we help people thrive by applying our insights and over 150 years of experience. We have 150,000 employees in 70 countries who are committed to feeding the world in a responsible way, reducing environmental impact and improving the communities where we live and work.
The role is open for candidates from Region Europe.
The MarketingCommunications Lead leads the global marketing communication activitiesfor the Cargill Feed & Nutrition (CFN) Group as part of the StrategicMarketing & Technology (SMT) team. Thisrole is expected to develop the global marketing communication strategies, executemarketing communications (external/internal), support media channels (digital,social, trade, etc.), ensure effective branding use, and align with the GlobalCommunications team. This position willwork in a fast-pace environment, simplify the complexity with stakeholders(senior leaders, business leaders, etc.), coordinate the communications &thought leadership across 40 geographies, and narrate the exciting nutrition work.
The MarketingCommunications Lead is responsible for group marketing communications. This role aligns with Group priorities, leadsthe marketing communication strategy & planning, influences senior leaders(Group, Business, Commercial), develops tomorrow’s leaders, interacts withclients / strategic partners, manages budget resources, and achieves financialexpectations. Additionalresponsibilities include leading an experienced network of local country marcommleaders (e.g. strategic marketing, etc.), guiding the go-to-market brand &effectiveness, managing reputation with Global Communications, delivering thechannel communications (e.g. digital, social, trade, etc.), leveraging CAN SMTcapabilities (Market Insights, Innovation, Nutrition Excellence), andsupporting cross-enterprise work.
Note – this rolewill also be providing Marketing Communications Lead support on an interim basisfor our Cargill Premix Nutrition(CPN) Global SMT team. Therefore,this position is on both the CFN and CPN Group SMT leadership teams. The role reports to the CFN Global SMTDirector with secondary reporting to the CPN Global SMT Director.
50% Marketing Communication : responsible to lead the Groups’marketing communications (external/internal) execution, invest resources,manage material (production, storage, logistics), ensure effectiveness &reach, and coordinate with CAN global communications team
Develop and lead overall internal and external marketing communicationsstrategy (e.g. selected trade announcements, article development/approval,product position statements, newsletters, internal websites, leadership updatesof marketing communication activities)
Lead and execute the creative strategy of marketing communicationsprojects (i.e. sales support, Power Point product decks, communications to ManagingDirectors supporting product introduction; newsletters, websites, social mediasupporting products, advertising, direct/web marketing, packaging, customerpresentations and product prototyping, meeting/special events, advertorials,and brand communication)
Collaborate with Cargill Global Communications tomanage Go-to-Marketwebsites including:elements of design, species content management, brand management.
Use thorough knowledge of marketing and communication tools to leadstrategy and planning of marketing communication activities, including digitaland social strategies supporting product campaigns and launches, and overallmarketing campaigns to support customer needs & drive business growth
Collaborate with local country SMT Leaders to develop a marketingcommunication plan for the business and maintain creative direction, includingfeatures/functionality and value propositions (e.g. design, tone, messaging)
Prepare marketing strategies and programs with product line leaders /specialists for a product(s) launch
Implement the marketing communication strategy through maintenance andexecution of communication channels (e-mail marketing, social media, blogs,mobile marketing, web content) by sourcing, writing, editing and publishingcontent, along with other efforts (e.g. print, trade media, product apps,advertorials, webinars, trade shows, customer collateral, etc.)
Accountablefor measurement and metricson campaign effectiveness, including digital and social media, in coordinationwith Global Communication team.
25% Client& business focus :responsible to interact with clients, build strategicstakeholder networks, strengthen thought leadership, and strengthen overallcustomer / consumer experience
Managetraditional client relationships, responsible for agency partnershipnegotiations, assist in key vendor selections, and identify strategicopportunities to strengthen the client value
Consult leadership teams (Enterprise, Group, Business, Commercial,Shared services) on marketing communication, including the network, activities,effectiveness, message consistency (tone, creative, experience), and channelfocus
Collaborate with CAN Global Communications team on strategy, approach,and execution to support Group / Business marketing & sales teams onbranded product portfolio, channel, sales collateral and others
Become a thought leader by engaging Cargillin external forums (Industry, trade, Universities, Industry, Legislativepolicy, Strategic Customers), strategic partnerships and other communicationefforts
Accountable for timely, effective, and toneof communications to strengthen customer/consumer experience, improve brand/productawareness, and increase revenue
15% PeopleFirst :responsible to develop marketing communication network(i.e. identify, recruit, develop, and retain), supporting the GlobalCommunications, working in high-performance teams, and influencing stakeholders
Responsibleto collaborate and lead marketing communications network, link with the CargillGlobal Communications team, and execute swiftly with high-performance acrossvarious channels and stakeholders
Accountableto join strategic discussions, coordinate the marketing communications networkactivities, ensure a high-performance culture across the network, and assistrecruitment / development of communication leaders
10% Business execution/resources : responsible to achieve expected results withinthe Cargill Feed & Nutrition and Cargill Premix and Nutrition Groups
Align withpriorities of senior leaders (Enterprise, Group, Business, Cross-enterprise),allocate resources, execute activities, and deliver timely results
Responsible forbudget, key performance metrics, project oversight (cost estimating, results),and marketing communication effectiveness with stakeholders and customers
Support CFN/CPNto become known as a global / regional thought leader
Minimum Required Qualifications
Leadership skills with senior leaders, stakeholder management, cultural diversity & inclusion, and complex business environment at all levels of the organization partnering with internal departments
Experience of 8 years in marketing and communications with proven track record of high-performance teams in communication, digital media, social media channels
Education of bachelor’s degree (i.e. journalism, marketing, public relations or communications), related fields or comparable expertise / experience
Competency in interpersonal skills (written, verbal, listening, communications, and working with others), convert complex technical information to clear messaging), English fluency, deep understanding of media (digital, social, trade, etc.), and resource planning (financials, talent), computer skills (website development, photoshop, etc.), and entrepreneurial approach (sense-of-urgency, relentless determination) for execution
Proven performance in building trust quickly with leaders, thinking critically to solve problems, creating narratives and influencing stakeholders across the business, internal and external
Travel globally up to 30% where CFN & CPN conducts business
Education of master’s degree or comparable experience
Experience in animal nutrition, food production, and/or strategic marketing with the ability to network effectively and establish relationships with customers, partners, media contacts, influencers etc.
Background presentations, storytelling, multi-tasking and strategic planning skills with a willingness to learn, along with creating narratives to captivate, influence, and persuade targeted audiences and stakeholders
Leadership experience in a multi-national organization or indirect influence (matrix environment)
Business skills with customer focus, functional leadership, and animal nutrition
Fluent in multiple languages
Interested? Then make sure to send us your CV and cover letter in English today.
Follow us on LinkedIn: https://www.linkedin.com/company/cargill
Primary Location Belgium-VAN-Mechelen
Other Locations Region - Europe
Job Type Standard
Shift Day Job
Req ID: REG01663