Cargill Strategic Marketing Lead Retail in Italy
Strategic Marketing Lead Retail
Cargill provides food, agriculture, financial and industrial products and services to the world. Together with farmers, customers, governments and communities, we help people thrive by applying our insights and over 150 years of experience. We have 150,000 employees in 70 countries who are committed to feeding the world in a responsible way, reducing environmental impact and improving the communities where we live and work.
We are looking for a candidate with a strong experience in setting a marketing strategy for the position of:
Strategic Marketing Lead Retail
Position Purpose & Summary:
The Strategic Marketing and Technology (SMT) Leader (Business) is responsible for leading the strategic marketing and technology staff focused on Retail segment accross Europe. The position is accountable for leading the development and implementation of the Retail Europe business strategy and strategic marketing plans based on customer segmentation. This person will also lead team of Merchandising, Category Managers, Communication and Events and have accountability for the offering and related financial results, as part of SMT Europe Leadership Team and European Commercial Retail Leadership Team.
The role requires this leader to be passionate about retail business, contribute to the business leadership team, and demonstrate marketing and merchandising leadership. This individual must have a proven track record as a leader that aligns with the culture & values of Cargill Animal Nutrition, applies their unique skills & experiences to impact the business results, and commits to developing others for future business leadership.
Collaboration : the SMT Retail Lead partners with others leads from Europe Business, as well as with both strategic marketing and technology leaders across Cargill Animal Nutrition (Strategic Marketing and Technology Directors, SMT global teams), and within Cargill. Build relationships, establish a proven track record in serving the business, drafting best practices, gaining insight on new opportunities, and providing the ‘voice of the customer’.
40% Talent &Capabilities (management)
Developstrategic marketing/technology leaders and strategic marketing/technologycapabilities along with identifying skills required to serve the targetcustomer segments. Be actively engaged in the recruiting, hiring, coaching,supervising, and developing of marketing and merchandising staff for the retailbusiness, including key sales roles in the business. Role model the importanceof safety for all. In particular we want to raise the skills of the team todevelop and successfully an offering for target segments that is relevant,differentiated and financially viable.
25 % Strategic Marketing
Lead theimplementation of the Europe Retail business strategy (Where to Play, How toWin, M&A, and Capabilities) to meet business growth targets. Partner andinfluence the business leadership team to ensure strategic change is embracedand successful execution is accomplished. Develop and implement Retail Europestrategic marketing plans for customer opportunities identified in the strategywork. Establish a formal portfolio and innovation pipeline (offerings &capabilities) from global and local innovation to deliver the strategy.
10% Business Results
LeadAnnual Business planning for the New Product Services and Solutions (NPSS)budget. Cohesively work with sales leaders to measure and manage effectiveproduct portfolios and NPSS that deliver value to the customer and to Cargill.Proactively measure and monitor performance and identify corrective actions.Develop a value based pricing culture and capabilities. Monitor financialperformance of the categories at Europe and local level. In coordination withlocal teams, promote best business practices: e.g. SKU optimization, standardoperating procedures, working capital – inventory management, pricing,etc.
10 % Tactical Marketing& Communication
GuideCategory Managers in their effort to deploy marketing plans for the RetailEurope business (developing the offering defined in strategic marketing plans:people, positioning, product, pricing, packaging, place, promotion). The rolesupport Category Manager in coordinating the deployment of marketing plans withother functions (Sales, production, communications, etc) andsupervising staff in the business that implements the campaings at a locallevel.
1 0 % Merchandising / Retail Europe COE
Translate strategiescalled out in the strategic marketing plans into merchandising and retailexpertise priorities that drive resource allocation and creation of CEO retailEurope.
Bachelor’s degree in an FMCG, retail, marketing or business discipline or equivalent experience in business.
5 years strategic marketing leadership experience, developing a go to market strategy, leveraging customer insight and innovation
Experience leading leaders, providing coaching, developing talent, and building a high-performance team
Experience in growing a business
Experience and proven success in strategic expertise, along with leading strategic projects to impact the business financial results
Experience in fiduciary responsibility, including budgets, expenses, or pricing
Culture awareness and experience of diversity
Ability to communicate well in English (written, verbal)
Masters degree, preferably in Business, Business Administration, or Marketing degree, Retail
Three years experience specifically in animal nutrition business, or knowledge of the animal nutrition business
Experience working with retail teams on product innovation and solutions
Primary Location Poland
Other Locations Romania, Italy, Hungary, Portugal
Job Type Standard
Shift Day Job
Req ID: WAR00165