Cargill Marketing Communications Lead - Cargill Feed and Nutrition in Wayzata, Minnesota
Marketing Communications Lead - Cargill Feed and Nutrition
Cargill provides food, agriculture, financial and industrial products and services to the world. Together with farmers, customers, governments and communities, we help people thrive by applying our insights and over 150 years of experience. We have 150,000 employees in 70 countries who are committed to feeding the world in a responsible way, reducing environmental impact and improving the communities where we live and work.
Position Purpose & Summary
The Marketing Communications Lead leads the global marketing communication activities for the Cargill Feed & Nutrition (CFN) Group as part of the Strategic Marketing & Technology (SMT) team. This role is expected to develop the global marketing communication strategies, execute marketing communications (external/internal), support media channels (digital, social, trade, etc.), ensure effective branding use, and align with the Global Communications team. This position will work in a fast-pace environment, simplify the complexity with stakeholders (senior leaders, business leaders, etc.), coordinate the communications & thought leadership across 40 geographies, and narrate the exciting nutrition work.
The Marketing Communications Lead is responsible for group marketing communications. This role aligns with Group priorities, leads the marketing communication strategy & planning, influences senior leaders (Group, Business, Commercial), develops tomorrow’s leaders, interacts with clients / strategic partners, manages budget resources, and achieves financial expectations. Additional responsibilities include leading an experienced network of local country marcomm leaders (e.g. strategic marketing, etc.), guiding the go-to-market brand & effectiveness, managing reputation with Global Communications, delivering the channel communications (e.g. digital, social, trade, etc.), leveraging CAN SMT capabilities (Market Insights, Innovation, Nutrition Excellence), and supporting cross-enterprise work.
Note – this role will also be providing Marketing Communications Lead support on an interim basis for our CPN Global SMT team. Therefore, this position is on both the CFN and CPN Group SMT leadership teams. The role reports to the CFN Global SMT Director with secondary reporting to the CPN Global SMT Director.
50% Marketing Communication : responsible to lead the Groups’ marketing communications (external/internal) execution, invest resources, manage material (production, storage, logistics), ensure effectiveness & reach, and coordinate with CAN global communications team
Develop and lead overall internal and external marketing communications strategy (e.g. selected trade announcements, article development/approval, product position statements, newsletters, internal websites, leadership updates of marketing communication activities)
Lead and execute the creative strategy of marketing communications projects (i.e. sales support, Power Point product decks, communications to Managing Directors supporting product introduction; newsletters, websites, social media supporting products, advertising, direct/web marketing, packaging, customer presentations and product prototyping, meeting/special events, advertorials, and brand communication)
Collaborate with Cargill Global Communications to manage Go-to-Market websites including: elements of design, species content management, brand management.
Use thorough knowledge of marketing and communication tools to lead strategy and planning of marketing communication activities, including digital and social strategies supporting product campaigns and launches, and overall marketing campaigns to support customer needs & drive business growth
Collaborate with local country SMT Leaders to develop a marketing communication plan for the business and maintain creative direction, including features/functionality and value propositions (e.g. design, tone, messaging)
Prepare marketing strategies and programs with product line leaders / specialists for a product(s) launch
Implement the marketing communication strategy through maintenance and execution of communication channels (e-mail marketing, social media, blogs, mobile marketing, web content) by sourcing, writing, editing and publishing content, along with other efforts (e.g. print, trade media, product apps, advertorials, webinars, trade shows, customer collateral, etc.)
Accountable for measurement and metrics on campaign effectiveness, including digital and social media, in coordination with Global Communication team.
25% Client & business focus: responsible to interact with clients, build strategic stakeholder networks, strengthen thought leadership, and strengthen overall customer / consumer experience
Manage traditional client relationships, responsible for agency partnership negotiations, assist in key vendor selections, and identify strategic opportunities to strengthen the client value
Consult leadership teams (Enterprise, Group, Business, Commercial, Shared services) on marketing communication, including the network, activities, effectiveness, message consistency (tone, creative, experience), and channel focus
Collaborate with CAN Global Communications team on strategy, approach, and execution to support Group / Business marketing & sales teams on branded product portfolio, channel, sales collateral and others
Become a thought leader by engaging Cargill in external forums (Industry, trade, Universities, Industry, Legislative policy, Strategic Customers), strategic partnerships and other communication efforts
Accountable for timely, effective, and tone of communications to strengthen customer/consumer experience, improve brand/product awareness, and increase revenue
15% People First: responsible to develop marketing communication network (i.e. identify, recruit, develop, and retain), supporting the Global Communications, working in high-performance teams, and influencing stakeholders
Responsible to collaborate and lead marketing communications network, link with the Cargill Global Communications team, and execute swiftly with high-performance across various channels and stakeholders
Accountable to join strategic discussions, coordinate the marketing communications network activities, ensure a high-performance culture across the network, and assist recruitment / development of communication leaders
10% Business execution/resources: responsible to achieve expected results within the Cargill Feed & Nutrition and Cargill Premix and Nutrition Groups
Align with priorities of senior leaders (Enterprise, Group, Business, Cross-enterprise), allocate resources, execute activities, and deliver timely results
Responsible for budget, key performance metrics, project oversight (cost estimating, results), and marketing communication effectiveness with stakeholders and customers
Support CFN/CPN to become known as a global / regional thought leader
Equal Opportunity Employer, including Disability/Vet.
Minimum Required Qualifications
Leadership skills with senior leaders, stakeholder management, cultural diversity & inclusion, and complex business environment at all levels of the organization partnering with internal departments
Experience of 8 years in marketing and communications with proven track record of high-performance teams in communication, digital media, social media channels
Education of bachelor’s degree (i.e. journalism, marketing, public relations or communications related fields)
Competency in interpersonal skills (written, verbal, listening, communications, and working with others), convert complex technical information to clear messaging), English fluency, deep understanding of media (digital, social, trade, etc.), and resource planning (financials, talent), computer skills (website development, photoshop, etc.), and entrepreneurial approach (sense-of-urgency, relentless determination) for execution
Proven performance in building trust quickly with leaders, thinking critically to solve problems, creating narratives and influencing stakeholders across the business, internal and external
Travel globally up to 30% where CFN & CPN conducts business
Education of master’s degree
Experience in animal nutrition, food production, and/or strategic marketing with the ability to network effectively and establish relationships with customers, partners, media contacts, influencers etc.
Background presentations, storytelling, multi-tasking and strategic planning skills with a willingness to learn, along with creating narratives to captivate, influence, and persuade targeted audiences and stakeholders
Leadership experience in a multi-national organization or indirect influence (matrix environment)
Business skills with customer focus, functional leadership, and animal nutrition
Fluent in multiple languages
Equal Opportunity Employer, including Disability/Vet.
Primary Location US-MN-Wayzata
Other Locations US-MN-Elk River, United States
Job Type Standard
Shift Day Job
Req ID: ELK00228